According to the latest data of the Vietnam E-commerce Association (VECOM), the growth rate of the entire Vietnam e-commerce industry in the first 3 months of 2018 reached over 25%, of which online retail was evaluated is one of the fields with the most spectacular growth with a growth rate of up to 35% in 2017. Accordingly, Vietnam has about 23 million people who regularly shop online, this number will continue to grow in the near future. Online shopping revenue in Vietnam is estimated to reach 142 million USD in 2020, equivalent to 3,000 billion dong. Each Vietnamese is expected to spend about 20 USD by 2020 on online shopping for food and health care products. It can be seen that online shopping is currently the consumption trend of Vietnamese people, especially consumers of the 8x, 9x, and 2000 generations. The growth rate, potential of online shopping and the explosive development of a series of current e-commerce websites such as Lazada, Adayroi, Tiki, Shopee… with a professional sales operation system… can be possible. Saying that, selling online on e-commerce sites brings many benefits and opportunities for businesses in expanding their distribution system and approaching today’s huge number of online shopping customers. Not standing out of that general development trend, Betrimex has built a sales development strategy on e-commerce websites in Vietnam since 2017. Betrimex has opened a store to sell products on Lazada since November 2017. stores on Tiki and Shopee from May 2018. To take full advantage of these sales channels, Betrimex has implemented promotions to attract customers’ attention and increase product sales. At Betrimex’s booths on Lazada, Shopee, Tiki, in addition to coconut water products Cocoxim Xiam Xanh, Cocoxim Siam Sen, Cocoxim Siam Tac, Cocoxim Siam Thom, pure Cocoxim coconut milk with a capacity of 330ml as being sold at stores system of supermarkets and convenience stores nationwide, there are also more high-end product lines that are only sold in international markets such as Cocoxim Pure, Cocoxim Organic (without added sugar) with a capacity of 330ml and a capacity of 1000ml. Each product has ingredient information and specific descriptions so that customers can easily choose the right product for their family.